Art & Science of welcome campaigns

Welcome Campaigns. They're one of the most important email campaigns in your marketing arsenal - but often the most neglected. When was the last time you considered whether your email welcome journey was delivering the maximum impact?

We will explore the following:

• What makes welcome campaigns so effective
• Why they are often so overlooked and forgotten
• 5 Key components to leaving a first impressions that lasts:

1. Define your objectives
2. Build your brand
3. Set expectations with subscriber
4. Deliver value
5. Don't over-do it