In the B2B SaaS industry, events are an effective channel to engage with your audience throughout the customer journey: not only at the awareness and consideration stage, but also once customers have signed. With all in-person events being canceled, these have shifted online and marketers have had to be creative to cut through the noise and meet their goals.
During this panel discussion with speakers from Loom, UiPath, and Workable, we be will discussing online events and how they use Livestorm at different stages of the customer journey for awareness, engagement, customer education and account expansion.
We will also cover:
• The challenges of online events
• How to ensure event follow up
• How to measure success
Tuesday 26 October 2021
Time: 4PM CEST
Online Meeting, Webinar, Engagement, Success, B2B